LIFE
BY
DESIGN
TM
ABOUT PMI
Personal Management Institute (PMI) of Health & Fitness is a company devoted to promoting the benefits of living a healthy and vibrant lifestyle. Our mission is to take a holistic approach when educating and improving our clients' lives through: 1. Personal Fitness, 2. Building Self-Confidence, 3. Nutrition, 4. Motivation, 5. Fashion & Style, and 6. Adventure.
Since the dawn of the 21st Century, 'Total Body Health' has been brought to the forefront within North America; and being a healthy and active individual is viewed as a premium asset. The Canadian Fitness and Lifestyle Research Institute (CFLRI), has concluded that 60 minutes of moderate or intense exercise can reduce the risks of contracting chronic diseases such as: Cardiovascular Disease, High Blood Pressure, Osteoporosis, Diabetes, Obesity, Depression, Stress, Anxiety, and some forms of Cancer.
By utilizing the six outlets mentioned above, PMI's focus is to help our clients' maximize their full potential; while avoiding and overcoming these common diseases throughout their participation in our programs.
THE TEAM
Greetings,
Thank you for your time and interest, this website has been a long time coming. I began developing the concept of Personal Management Institute (PMI) of Health & Fitness in April of 2008; while I was employed by General Nutrition Centre (GNC). During that time, many customers would seek my advice on the best approach to improving their health through: Fitness, Supplementation and Daily Nutrition.
As the questions continued to mount, I began to realize that many of these people shared similarities within their lives such as: limited
physical activity, misconstrued fitness knowledge, and demanding work schedules. Throughout my life I have been fortunate enough to possess a high-level of athleticism, due to adopting sport and fitness at an early age. However, I realized that not everyone has been afforded the same opportunity to be physically active throughout their youth and current lifestyle situation.
Donovan Service
Founder & Lifestyle Architect
AA. CFP-PTS. CPR.
As a former college athlete, many of my life experiences were learnt through sport, and they continue to make up the fabric of my character and belief system today. In addition, this experiencing has allowed me to expand my knowledge within the fields of Business, Goal Setting, Lifestyle Management, Nutrition, and Strength & Conditioning. Armed with these newly established tools and a reflective mindset, I began sharing my life philosophies and exercise protocols with individual clients in April of 2009. And I have continued to forge on ever since.
When I am asked the question to describe the relationship between a coach and a client; my response is: that I strongly believe that each relationship functions as a two-way street. The initial decision to seek advice and guidance rests within the client’s hands. However, once the client has chosen to make the necessary lifestyle changes. My role as a Lifestyle Architect and Coach is to continuously build the relationship and put my clients in a position to be successful; while inspiring them to achieve self-actualization through Commitment, Consistency, Consumption, and Adventure.
FASHION & STYLE
Playing a significant role in the development of LOAD APPAREL has functioned as my official foray into the Fashion Industry. LOAD APPAREL is a premium activewear brand made up of stretched based breathable Italian fabrics. Our company consists of men's and women's garments that are inspired by the unique characteristics in Automotive Design. LOAD APPAREL was launched as a fashion forward lifestyle company, that is devoted to producing quality garments, while promoting the benefits of health and fitness.
